Double R Ranch • Beef • Hospitality
Rooted in Florida cattle country. Built around good land, quality beef, genuine hospitality and the people who call North Florida home.
A Florida cattle brand
built to become something more.
Double R is a North Florida cattle and hospitality brand connecting agriculture, conservation, quality beef, food, community and genuine hospitality beneath one enduring identity.
The goal is not to imitate what ranching once was. It is to preserve the values worth carrying forward while building something capable of introducing them to another generation.
From pasture
to gathering place.
One brand connecting the land, the table and a distinctly North Florida approach to hospitality.
Double R Steakhouse
The hospitality centerpiece of Double R: hand-cut steaks, cold drinks, live entertainment, private gatherings and a destination shaped by cattle country.
The Double R
The agricultural foundation of the brand: cattle, conservation, responsible land management and preservation of Florida’s working landscapes.
Stockman’s Provisioner
A planned Double R Steakhouse concept connecting guests with quality beef, select ranch goods and regional agricultural products.
The kind of place cattle country deserves.
Double R Steakhouse is envisioned as a warm, refined North Florida gathering place built around quality beef, generous hospitality, live music and the character of the country surrounding it.
Within it, experiences such as Stockman’s Provisioner, The Sample Room, private gatherings and other evolving Double R concepts can grow beneath one hospitality identity.
Not a themed restaurant pretending to be rural Florida. A place that actually belongs here.
The land comes first.
The Double R begins with the land. Cattle, agriculture, conservation and responsible stewardship form the foundation beneath everything the brand becomes.
Built with an eye toward the next generation.
Double R is being built as a family enterprise capable of connecting the working ranch with the people it serves. Agriculture remains the foundation, but its expression can extend far beyond the pasture.
Hospitality, food, conservation, events and partnerships with regional producers create a path for ranch culture to remain economically relevant, publicly accessible and deeply connected to the community around it.
We’re just getting started.
Double R Steakhouse
Hand-cut steaks, ranch-inspired food, bar service, live entertainment and distinctly North Florida hospitality.
Stockman’s Provisioner
A Double R Steakhouse concept centered on quality beef, ranch goods and select agricultural products.
The Sample Room
An intimate tasting and hospitality concept within the broader Double R Steakhouse experience.
Events & Gatherings
Community gatherings, private events, music, catering and experiences beneath the Double R hospitality brand.
A destination taking shape.
Double R is being developed in Madison County, Florida, where cattle country, Interstate 10, local agriculture and North Florida communities converge.
Madison, Florida 32340
North Florida
Stay in touch.
Questions, partnerships, events or simply want to follow what we’re building? We’d like to hear from you.